- Activation & Events
Caltex Havoline ARRC 2023
Client :
Scope of Works
T&L Impressions Fuels Caltex Havoline’s Brand Presence at ARRC 2023
In 2023, Caltex Havoline took part in the prestigious Asian Road Racing Championship (ARRC) a high-octane motorsport event that draws racing enthusiasts from across the region. To make a bold statement on and off the track, T&L Impressions Sdn. Bhd. was appointed to lead the brand’s creative execution for the event.
T&L Impressions was responsible for the full scope of design and on-ground branding, including:
- Custom-designed event tent and backdrop
- BTL (Below-the-Line) materials such as buntings, signage, and promotional tools
- Complete event setup and layout planning
- Social media invitation design to drive attendance and online engagement
By delivering a cohesive and visually impactful experience, T&L Impressions helped Caltex Havoline strengthen its presence among racing fans and reinforce its performance-driven brand identity within the motorsports community.
Other Related projects
- Activation & Events
Delo Metal Tech 2023
T&L Impressions Supports Delo at METALTECH 2023 with Creative Visual Solutions
In 2023, Delo—a leading brand under Caltex—participated in METALTECH, Malaysia’s premier metalworking and machine tools exhibition. The event brought together key players from the industrial and engineering sectors, offering a strategic platform for Delo to showcase its high-performance lubricant solutions to industry professionals and decision-makers.
T&L Impressions Sdn. Bhd. played a key creative role in Delo’s event presence, delivering visually impactful and brand-aligned solutions including:
- Custom-designed event backdrops tailored to reflect Delo’s premium positioning
- eDM (electronic direct mailers) crafted to drive engagement and event traffic
- Visual consistency across marketing touchpoints before and during the event
With a focus on clean design, bold brand representation, and technical relevance, T&L Impressions helped amplify Delo’s presence at METALTECH 2023—ensuring a professional and lasting impression on visitors.
…Client :
- Activation & Events, Creative Campaign Development, Public Relations
Urania Truck of the Year 2015
T&L Impressions Drives the Success of PETRONAS Urania Truck of the Year Awards 2015
In 2015, PETRONAS celebrated excellence in commercial vehicle performance through the prestigious PETRONAS Urania Truck of the Year Awards. The event brought together key industry players, fleet operators, and logistics professionals in a showcase of innovation, reliability, and high-performance trucking.
T&L Impressions Sdn. Bhd. was the creative and production force behind the event, managing every detail from concept to execution. Their responsibilities included:
- Comprehensive floor plan design
- Custom-built event setup and stage installations
- High-quality material printing and visual production
- Merchandise design and coordination
- On-site branding and experience flow
With meticulous planning and creative execution, T&L Impressions helped elevate the awards into a memorable, brand-driven experience aligned with PETRONAS Urania’s values of endurance and power.
…Client :
- Activation & Events
Sprinta Launch 2017
T&L Impressions Powers the Launch of PETRONAS Sprinta with UltraFlex™
In April 2017, PETRONAS Lubricants Marketing Malaysia (PLMM) officially launched its new flagship motorcycle lubricant range, PETRONAS Sprinta with UltraFlex™, in Malaysia. This highly anticipated event marked the debut of a breakthrough formula designed to reduce engine stress and extend engine life, tailored for the needs of everyday motorcycle riders.
T&L Impressions Sdn. Bhd. played a key role in bringing the event to life — handling the full suite of event creative and production materials. From striking visuals and print collateral to digital content and on-ground branding, T&L Impressions ensured every touchpoint reflected the bold innovation behind the new Sprinta range. Their work helped set the tone for a successful launch that captured attention across both trade and consumer audiences.
…Client :
- Activation & Events
Caltex Havoline ARRC 2025
T&L Impressions Elevates Havoline’s Presence at ARRC 2025
Following a successful collaboration in 2023, T&L Impressions Sdn. Bhd. was once again entrusted to support Havoline’s participation at the Asian Road Racing Championship (ARRC) 2025 — this time with an even broader scope.
For ARCC 2025, T&L Impressions managed to ensure a seamless brand experience on the ground, with key responsibilities that includes:
- Event floor plan and space layout
- Backdrop and booth design
- Usher planning and coordination
- Goodie bag preparation and distribution
- On-site consumer engagement activities to attract and interact with visitors
With a focus on both execution and experience, T&L Impressions helped Havoline create a strong, interactive, and memorable presence at this year’s championship.
…Client :
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