- Digital Marketing
PETRONAS Syntium Influencer Brand Awareness Campaign
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Scope of Works
Empowering PETRONAS x Lim Tayar’s Raya Presence with KOL Strategy
T&L Impression Sdn. Bhd. successfully executed the PETRONAS x Lim Tayar KOL Campaign for Raya 2024, engaging a total of 10 influencers across mixed, mid, and high tiers. The campaign achieved over 333,600 social exposures and 6,032 total engagements within just one week, surpassing guaranteed targets for both photo and video postings.
Our team managed content deliverables including photo posts, IG Reels, and stories, ensuring timely adjustments and maximising reach and brand awareness for PETRONAS Syntium in collaboration with Lim Tayar during the festive period.
Other Related projects
- Activation & Events
Caltex Havoline ARRC 2023
T&L Impressions Fuels Caltex Havoline’s Brand Presence at ARRC 2023
In 2023, Caltex Havoline took part in the prestigious Asian Road Racing Championship (ARRC) a high-octane motorsport event that draws racing enthusiasts from across the region. To make a bold statement on and off the track, T&L Impressions Sdn. Bhd. was appointed to lead the brand’s creative execution for the event.
T&L Impressions was responsible for the full scope of design and on-ground branding, including:
- Custom-designed event tent and backdrop
- BTL (Below-the-Line) materials such as buntings, signage, and promotional tools
- Complete event setup and layout planning
- Social media invitation design to drive attendance and online engagement
By delivering a cohesive and visually impactful experience, T&L Impressions helped Caltex Havoline strengthen its presence among racing fans and reinforce its performance-driven brand identity within the motorsports community.
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- Activation & Events
Delo Metal Tech 2023
T&L Impressions Supports Delo at METALTECH 2023 with Creative Visual Solutions
In 2023, Delo—a leading brand under Caltex—participated in METALTECH, Malaysia’s premier metalworking and machine tools exhibition. The event brought together key players from the industrial and engineering sectors, offering a strategic platform for Delo to showcase its high-performance lubricant solutions to industry professionals and decision-makers.
T&L Impressions Sdn. Bhd. played a key creative role in Delo’s event presence, delivering visually impactful and brand-aligned solutions including:
- Custom-designed event backdrops tailored to reflect Delo’s premium positioning
- eDM (electronic direct mailers) crafted to drive engagement and event traffic
- Visual consistency across marketing touchpoints before and during the event
With a focus on clean design, bold brand representation, and technical relevance, T&L Impressions helped amplify Delo’s presence at METALTECH 2023—ensuring a professional and lasting impression on visitors.
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- Activation & Events, Creative Campaign Development, Public Relations
Urania Truck of the Year 2015
T&L Impressions Drives the Success of PETRONAS Urania Truck of the Year Awards 2015
In 2015, PETRONAS celebrated excellence in commercial vehicle performance through the prestigious PETRONAS Urania Truck of the Year Awards. The event brought together key industry players, fleet operators, and logistics professionals in a showcase of innovation, reliability, and high-performance trucking.
T&L Impressions Sdn. Bhd. was the creative and production force behind the event, managing every detail from concept to execution. Their responsibilities included:
- Comprehensive floor plan design
- Custom-built event setup and stage installations
- High-quality material printing and visual production
- Merchandise design and coordination
- On-site branding and experience flow
With meticulous planning and creative execution, T&L Impressions helped elevate the awards into a memorable, brand-driven experience aligned with PETRONAS Urania’s values of endurance and power.
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- Brand-in-Hand Strategies
Havoline AutoPro Starter Kit Booklet
T&L Impressions Develops Branded Workshop Handbook for Havoline autoPro
As part of Havoline’s continued efforts to elevate its brand presence and service consistency, T&L Impressions Sdn. Bhd. was entrusted to create a fully branded Service Workshop Handbook for Havoline autoPro partners.
The handbook was designed as a comprehensive starter kit for workshops under the Havoline autoPro network, aimed at guiding workshop owners in aligning with brand standards, customer service practices, and outlet branding.
T&L Impressions was responsible for:
- Concept development and layout design
- Brand-aligned visual direction and formatting
- Clear, structured presentation of guidelines and service standards
- Print-ready and digital-friendly format for easy distribution
The final handbook not only reflects Havoline’s professional image but also serves as a practical onboarding tool to ensure workshop consistency across the region.
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- Creative Campaign Development
T&L Impressions Designs Exclusive PETRONAS
Syntium Chinese New Year Premium Gift
In conjunction with Chinese New Year 2024, T&L Impressions Sdn. Bhd. was entrusted to design a premium gift set for PETRONAS Syntium, celebrating the festive season with their customers.
The project included:
- Packaging design featuring festive red and gold elements with traditional wave patterns
- Inclusion of premium dining sets (bowl, chopsticks, plate, and spoon variants) elegantly packed for gifting
- Integration of a promotional ticket sleeve for The Minions Exhibition at Resorts World Genting, adding an element of excitement and exclusivity to the gift set
- Held at Resorts World Genting from December 5, 2023, to March 10, 2024, “A Minion’s Perspective” was an international touring exhibition featuring themed zones, interactive games, character meet-and-greets, and exclusive merchandise inspired by the Despicable Me and Minions films.
Through this packaging design, T&L Impressions helped PETRONAS Syntium deliver both cultural appreciation and family-friendly engagement in a single thoughtful gift.
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- Brand-in-Hand Strategies
Uncle Jack’s Mobile
T&L Impressions Develops Brand Identity for Uncle Jack’s Mobile
Uncle Jack’s Mobile, Malaysia’s leading platform for buying and selling used mobile devices, engaged T&L Impressions Sdn. Bhd. to craft a professional and trustworthy brand identity that reflects its digital-first, consumer-focused business.
T&L Impressions was responsible for the end-to-end brand development, which included:
- Logo design and visual identity system
- Comprehensive brand guidelines covering color palettes, typography, tone, and application
- Design of digital marketing materials such as banners, mockups, and brand assets for web and social media
By establishing a strong and consistent visual presence, T&L Impressions helped position Uncle Jack’s Mobile as a reliable and forward-thinking player in Malaysia’s pre-owned mobile device market.
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